Sales & Business Development Academy
Welcome to the Sales & Business Development Academy, where we transform potential into performance and sales professionals into leaders!
We believe that sales is much more than a simple transaction—it’s about building lasting relationships, understanding customer needs, and delivering genuine value.
Description
Our academy offers comprehensive and practical learning by combining traditional sales techniques with innovative digital tools and strategies.
You will have the opportunity to discover how artificial intelligence can enhance your sales process, streamline interactions, and improve decision-making steps.
You will learn how to leverage data through automation tools and how to optimize every step of the sales process using digital platforms.
Our instructors, with extensive experience in sales, will guide you through every phase—from prospecting and negotiations to closing deals and building loyalty—ensuring you stay up-to-date with the latest trends.
Benefits
- CPD Acreditation
- Payed internship
- Career
Partners
Curriculum
Mandatory module
1. Introduction to Sales
- Sales 101 – what is sales and where does it fit into business?
- Understanding the sales process
- A day in the life of a sales agent
- Introduction to the language of sales (terms and jargon)
Mandatory module
2. Sales Psychology
- Sales and a winner's mindset.
- The psychological and motivational aspects of sales.
- Customer/Buyer Psychology.
Mandatory module
3. Lead Research and Generation
- The importance of thorough preparation.
- Industry and market research.
- Product knowledge.
- Lead generation techniques and tools.
- LinkedIn Sales Navigator, Microsoft Office, CRM extensions for Google Chrome
- Automation and Digitization
Mandatory module
4. Sales Techniques and Methodologies
- Introduction to innovative and well-established sales techniques.
- Exploration of sales methodologies such as SPIN Selling, N.E.A.T. Selling, SNAP Selling, and others.
- Enhancing efficiency and productivity through this approach.
- Real examples and scenarios
Mandatory module
5. Sales Tools and Technologies
- Research and working with various tools and technologies for sales
- CRM systems and tools for lead management
- Digital transformation and the sales revolution
- Masterclass on Artificial Intelligence – Intensive Sales in the Era of AI
Mandatory module
6. Development of Sales Skills and Strategies
- Most effective methods for developing sales skills.
- A fearless and dominant approach.
- Body language, mirroring technique, and writing skills.
- Business English language session.
- Building trust with the client/buyer.
- Excellence in Sales Strategies
Mandatory module
7. Handling Objections, Stress, and Conflicts
- Identifying objections.
- Techniques for handling objections.
- Stress is your enemy – how to avoid and overcome it.
- Resolving conflict situations – the client/buyer is always right, until they’re not.
- Masterclass on Psychology – taboo or useful practice?
Mandatory module
8. Successful Conversion
- Presentation skills
- Sales closing techniques
- What comes after a successfully closed sale?
- Results management
- Analytics and performance measurement
- Tools and digitization for maximizing performance
Mandatory module
9. Customer Relationship Management – More Than Just Sales
- How to stay in communication with customers after the sale is complete?
- Up-selling и cross-selling
- Long-Term Client Relationships – Advantages and Disadvantages
- Time management skills – the balance between new and existing clients
Mandatory module
10. Continuous Improvement
- How to sustain continuous improvement in your workflow
- Following the trends
Mentors
Mentor
Mihael Miloshevikj
Head of Sales @InventU
Mentor
Marko Damevski
Sales Manager @Winner Life AD Skopje - Vienna Insurance Group
Mentor
Biljana Arsovska
Partner and COO @Salesmake
Mentor
Martin Stoevski
Managed Services Director @Avenga
Mentor
Oliver Jankoski
SDR @Warmly
Mentor
Marko Ivanovski
Business Manager @Avenga
Mentor
Goran Gakidev
Managing Director @Consulting Services-Leoron Intitute
Mentor
Martin Teov
Experienced finance and insurance Executive @ Uni Bank
Mentor
Filip Jordanovski
CEO Executive @M Broker AD Skopje
Mentor
Tea Duza
Chief Operating Officer @Pitch121
Success stories
FAQ
Who is this academy for?
It is designed for all sales professionals and enthusiasts who want to enter the field or deepen their knowledge through new perspectives and techniques.
Is prior knowledge required?
Regardless of the candidate’s skill level, this academy has the right trainers, curriculum, and tools to prepare you for success in the industry and to advance your knowledge and skills.
Will I gain hands-on practical experience during the academy?
The academy includes real projects as well as case studies from leading companies in the country and the region. Throughout the program, you gain genuine experience through workshops that address challenges related to current and daily operations.
Will I receive a certificate?
Yes! This academy is CPD accredited. It is designed according to the highest standards and criteria for professional development. The accreditation contributes to better future career opportunities while ensuring that your education meets the highest quality standards.
Can I secure employment after completing the academy?
Yes! This academy prepares you for direct placement in Sales or Business Development positions upon completion.
Additionally, our partners and collaborators offer opportunities for direct employment, internships, or job referrals for our students during the academy or immediately after its completion.
Sales & Business
Development Academy
1.950 €
€1,450
- Start: October 2025
- Duration: 5,5 months
- Model: classroom/hybrid
-
Shedule: 2 / 3 times per week
- Time: 18:00 – 20:30 h
