Digital Marketing Academy
Build your confidence in brand development, marketing strategies, and campaign management with the Digital Marketing Academy!
We offer modern training programs that help you master the latest tools and strategies for successfully promoting brands and products in the digital world.
Description
This program covers all the essential tools you need for marketing management, brand growth, social media, content marketing, website and landing page development, campaigns, and PR, fully preparing you for a career in marketing.
By working on real projects for our partner companies, you’ll gain practical experience in client and team collaboration, while developing comprehensive marketing strategies for products and services.
After completing the 8-month program, consisting of 270 classes, you’ll be fully equipped to work as a full-stack marketer.
Benefits
- With each enrollment, you receive free training worth 590 €.
- AI course
valued at 250 € - Training in Teamwork and Introduction to Corporate Culture
valued at 120 € - Soft Skills Training
valued at 220 € - Portfolio
- 3 real projects
- Hakathon
- Career counseling
Curriculum
Mandatory module
1. Basics of Marketing
- Sales 101 – what is sales and where does it fit into business?
- Understanding the sales process
- A day in the life of a sales agent
- Introduction to the language of sales (terms and jargon)
Mandatory module
2. Basics of Digital Marketing
- Sales and a winner's mindset.
- The psychological and motivational aspects of sales.
- Customer/Buyer Psychology.
Bonus modul
3. AI Unplugged
- The importance of thorough preparation.
- Industry and market research.
- Product knowledge.
- Lead generation techniques and tools.
- LinkedIn Sales Navigator, Microsoft Office, CRM extensions for Google Chrome
- Automation and Digitization
Mandatory module
4. Organic Social Media Marketing
- Introduction to innovative and well-established sales techniques.
- Exploration of sales methodologies such as SPIN Selling, N.E.A.T. Selling, SNAP Selling, and others.
- Enhancing efficiency and productivity through this approach.
- Real examples and scenarios
Mandatory module
5. Paid Social Media Marketing
- Research and working with various tools and technologies for sales
- CRM systems and tools for lead management
- Digital transformation and the sales revolution
- Masterclass on Artificial Intelligence – Intensive Sales in the Era of AI
Mandatory module
6. Content marketing & storytelling
- Most effective methods for developing sales skills.
- A fearless and dominant approach.
- Body language, mirroring technique, and writing skills.
- Business English language session.
- Building trust with the client/buyer.
- Excellence in Sales Strategies
Mandatory module
7. Google Ads & Analytics
- Identifying objections.
- Techniques for handling objections.
- Stress is your enemy – how to avoid and overcome it.
- Resolving conflict situations – the client/buyer is always right, until they’re not.
- Masterclass on Psychology – taboo or useful practice?
Mandatory module
8. Web development & landing pages
- Presentation skills
- Sales closing techniques
- What comes after a successfully closed sale?
- Results management
- Analytics and performance measurement
- Tools and digitization for maximizing performance
Mandatory module
9. Search engine optimization (SEO)
- How to stay in communication with customers after the sale is complete?
- Up-selling и cross-selling
- Long-Term Client Relationships – Advantages and Disadvantages
- Time management skills – the balance between new and existing clients
Mandatory module
10. E-mail marketing
- How to sustain continuous improvement in your workflow
- Following the trends
Mandatory module
11. Digital PR
- How to stay in communication with customers after the sale is complete?
- Up-selling и cross-selling
- Long-Term Client Relationships – Advantages and Disadvantages
- Time management skills – the balance between new and existing clients
Mandatory module
12. Marketing strategy
- How to sustain continuous improvement in your workflow
- Following the trends
Mandatory module
13. Sales in Marketing
- How to stay in communication with customers after the sale is complete?
- Up-selling и cross-selling
- Long-Term Client Relationships – Advantages and Disadvantages
- Time management skills – the balance between new and existing clients
Mandatory module
14. Personal branding
- How to sustain continuous improvement in your workflow
- Following the trends
Mandatory module
15. Employer branding
- How to stay in communication with customers after the sale is complete?
- Up-selling и cross-selling
- Long-Term Client Relationships – Advantages and Disadvantages
- Time management skills – the balance between new and existing clients
Mentors
Mentor
Marina Domazetovska
Global Head of PR and Communications @Avenga
Mentor
Igor Dimkovski
General Manager @Synami
Mentor
Tatjana Loparski
Owner and CEO @Element PR and Corporate Communications
Mentor
Tea Duza
Chief Operating Officer @Pitch121
Mentor
Aleksandra Kolozheg
Co-Founder @Motion Ltd.
Mentor
Zhive Apostolovski
Digital Marketing Specialist @Avenga Academy
Mentor
Nenad Sibinovikj
Senior Off-Page SEO Strategist @Freelance
Mentor
Iva Dodovska
Digital Content Coordinator @Avenga
Success stories
FAQ
Who is this academy for?
The Digital Marketing Academy is ideal for students looking to develop specialized skills for online platforms while gaining a broad understanding of today’s dynamic digital marketing landscape.
Do I need prior experience to enroll in this academy?
No prior experience is required. By the end of the program, you’ll have developed essential skills in digital marketing, opening doors to job opportunities in large corporations, small firms, or even as a freelance digital marketer.
Payment methods
We offer two payment options: full payment or interest-free installments. Discounts are available at specific times of the year for both options. Installment plans are calculated from the time of application until the end of the academy (the number of installments depends on the duration of the program).
Payments can be made via bank deposit or electronic transfer—we do not accept payments on-site.
For installment plans, your presence is only required to sign the notarial contract.
Digital Marketing
Academy
1.950 €
1.350 €
- Start: October 2025
- Duration: 6 months
- Model: online
- Schedule: 2 / 3 times per week
- Time:17:30 – 20:30 h
